Industry Overview

The Australian chicken meat industry is largely vertically integrated, and has seen significant productivity gains delivering material consumer benefits, such as price, over time.

The Australian poultry industry is made up of the following segments:

Breeders – (principally of the Cobb and Ross varieties) the major processors control the breeding, hatcheries and delivery of day-old chicks to contract growers.

Growers – who grow chickens to maturity on a contract basis with around 800 contract growers producing the majority of Australia’s meat chickens.

Major processors – who slaughter birds and prepare chicken meat products for sale. Seven privately owned processing companies supply over 95% of the chicken meat grown and eaten in Australia:

  • Baiada Poultry (circa 37%) and Inghams Enterprises (circa 33%) control and supply more than 70% of the market.
  • The next five companies, by size, supply between 3% to 9% of the market respectively.

Further processors – who receive processed raw meat and use it to produce value-added (generally cooked) and speciality products.

Wholesale agents – chicken meat traders.

Retail – including Coles, Woolworths, KFC, Red Rooster, McDonalds, Nando’s. Large retailers contract directly with processors.

Production is generally concentated on the east coast of Australia.
To view the geographical locations click here.