Sustainability of operations is a core part of ProTen's strategy and business vision. ProTen is strongly committed to protecting the welfare of its chickens and reducing environmental impacts to improve the sustainability of its business into the future.

ProTen continues to invest in a range of initiatives to reduce its environmental footprint. These initiatives include:

  • Installation of solar panels: ProTen has installed solar panels on its farms which produce approximately 25-30% of its total electricity consumption.
  • Planting trees: ProTen has planted approximately 70,000 trees across its Farms.
  • Installation of LED lights: Proten has installed LED lights on its newly developed Farms and is in the process of retrofitting older farms. LED's will reduce lighting electricity consumption by 55%.

Animal Welfare

Animal welfare is a critical element of ProTen's operations. Under animal welfare laws in New South Wales, South Australia and Western Australia, ProTen is obliged to prevent cruelty to animals and promote their well-being by providing outstanding care and humane treatment. In addition to ethical matters, ProTen's commitment towards animal welfare is consistent with operational goals because healthy, well cared for chickens grow better. ProTen is committed to operating its business in accordance with the national animal welfare standards in the poultry industry, including:

  • the National Animal Welfare Standards for the Chicken Meat Industry - developed by the Australian Chicken Meat Federation Inc. (a chicken meat industry body in Australia) based on national and international guidelines and model codes of practice relating to animal welfare.

Like the rest of the meat chicken industry in Australia, Proten does not grow its chickens in cages or feed its chickens hormones.


ProTen complies with comprehensive biosecurity procedures and policies to protect its chickens from diseases, pests and other biological risks across its Farms. Effective management of biosecurity risks is considered to be an integral part of a successful broiler chicken production business. ProTen also complies with the National Water Biosecurity Manual for Poultry Production issued by the Department of Agriculture, Fisheries and Forestry.